1. Slow loading speed
If your site loads slower than 3 seconds, visitors leave — even if your service is excellent.
Slow websites feel unprofessional, outdated and unsafe. They also rank lower on Google.
Fix:
- convert images to WebP
- compress everything
- remove unused plugins
- use fast hosting (LiteSpeed/NGINX)
2. No clear call-to-action (CTA)
If your website doesn’t tell visitors what to do, they do nothing.
Good CTAs:
- Get a quote
- Book a call
- Send enquiry
- Check availability
3. Outdated or inconsistent design
Design communicates your business quality long before clients read anything.
Fix:
- clean fonts
- simple colours
- consistent spacing
4. Poor mobile experience
Over 70% of traffic comes from phones — if your website fails on mobile, you lose leads instantly.
Fix:
- buttons at least 44px tall
- clickable phone numbers
- avoid desktop-heavy layouts
5. Confusing navigation
Too many options confuse users. They leave when they don’t know where to click.
Fix — the 6-item rule:
- Home
- Services
- Pricing
- About
- Contact
- Blog
6. No social proof
People trust businesses with proof — reviews, examples, case studies.
Add at least one:
- testimonials
- small portfolio
- before/after
7. Too much text with no structure
Large blocks of text overwhelm visitors. People scan, not read.
Fix:
- short paragraphs
- headings
- icons
- bullet lists
8. No SEO foundations
Basic SEO puts you ahead of 90% of small-business websites.
Fix:
- structured metadata
- clean URLs
- schema
- internal linking
9. No security or trust indicators
Without HTTPS, people don’t feel safe submitting forms.
Fix:
- SSL
- privacy policy
- visible contact details
10. No analytics or tracking
Without data, you are guessing — not improving.
Fix:
- install GA4
- install Meta Pixel (with consent)
- review bounce rates
Conclusion
Your website doesn’t need to be complex. It needs to:
- load fast
- look modern
- guide clearly
- show trust
- and make it easy to contact you
Need help improving your website?
Liberty4U Web Solutions can optimise your current site or build a modern version that boosts conversions.